Objective for Mikes Hot:

Position Mike’s Hot Honey as honey that packs heat into everyday foods. 


Print Design

Print Design

We were inspired by Helmut Krones "Think Small" campaign for our print ads. We kept a simple making the heat viceral in the objects shown.

We were inspired by Helmut Krones "Think Small" campaign for our print ads. We kept a simple making the heat viceral in the objects shown.

Billboard

Billboard

Me and my team decided to run with a billboard showing the melting of the pizza boc and pizza. A visually active billboard that makes it stand out is the clear section of the billboard in the middle.

Me and my team decided to run with a billboard showing the melting of the pizza boc and pizza. A visually active billboard that makes it stand out is the clear section of the billboard in the middle.

Bus Poster

For our bus poster we kept the same theme but the main illustration simple, that way its easier for people on the go to understand the main obective.

Instagram

We decided to keep a catchy aesthetic for the Instagram ads. The first slide is regular pizza with catchy text. The next slide makes the ad interactive showing off the heat of mikes hot honey on pizza. Making sure the Instagram ad is catchy and interactive.

Instagram

For our bus poster we kept the same theme but the main illustration simple, that way its easier for people on the go to understand the main obective.