Objective for Mikes Hot:
Position Mike’s Hot Honey as honey that packs heat into everyday foods.
Print Design
We were inspired by Helmut Krones "Think Small" campaign for our print ads. We kept a simple making the heat viceral in the objects shown.
Billboard
Me and my team decided to run with a billboard showing the melting of the pizza boc and pizza. A visually active billboard that makes it stand out is the clear section of the billboard in the middle.
Bus Poster
For our bus poster we kept the same theme but the main illustration simple, that way its easier for people on the go to understand the main obective.
We decided to keep a catchy aesthetic for the Instagram ads. Making sure the Instagram ad is catchy and interactive, so they really visualize that classic Mikes heat.
